{"content":{"sharePage":{"page":0,"digests":[{"id":"47996374","dateCreated":"1323645121","smartDate":"Dec 11, 2011","userCreated":{"username":"bcnelson","url":"https:\/\/www.wikispaces.com\/user\/view\/bcnelson","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"},"monitored":false,"locked":false,"links":{"self":"https:\/\/mbaeconfall2011.wikispaces.com\/share\/view\/47996374"},"dateDigested":1532762626,"startDate":null,"sharedType":"discussion","title":"SUMMARY","description":"Varied pricing strategies are applied by firms based upon their market power and competition. The goal goal each firm in regards to the prices it charges is to maximize overall profits. Strategies include profit maximizing markup, Networks, penetration pricing, transfer pricing, limit pricing, predatory pricing, raising rivals costs, price matching, and randomized pricing.","replyPages":[{"page":0,"digests":[],"more":0}]},{"id":"47991706","dateCreated":"1323638779","smartDate":"Dec 11, 2011","userCreated":{"username":"AnqiFang","url":"https:\/\/www.wikispaces.com\/user\/view\/AnqiFang","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"},"monitored":false,"locked":false,"links":{"self":"https:\/\/mbaeconfall2011.wikispaces.com\/share\/view\/47991706"},"dateDigested":1532762626,"startDate":null,"sharedType":"discussion","title":"Summary","description":"Pricing is an extremely relevant force in the world of managerial economics. In perfect competition, the market determines prices. However, in markets where firms have market power (i.e. monopoly, monopolistic competition, and oligopoly), those firms must determine what price to charge in order to maximize profits. This article introduces the following strategies and topics related to pricing: profit maximizing markup, networks, penetration pricing, transfer pricing, limit pricing, predatory pricing, raising rivals costs, price matching, and randomized pricing. Some examples about the topic did good illustrations and comparisons.","replyPages":[{"page":0,"digests":[],"more":0}]},{"id":"47755696","dateCreated":"1323279910","smartDate":"Dec 7, 2011","userCreated":{"username":"rakay","url":"https:\/\/www.wikispaces.com\/user\/view\/rakay","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"},"monitored":false,"locked":false,"links":{"self":"https:\/\/mbaeconfall2011.wikispaces.com\/share\/view\/47755696"},"dateDigested":1532762626,"startDate":null,"sharedType":"discussion","title":"Amazon example of penetration pricing","description":"Here is an article about Amazon introducing an app, and if you use it for your purchase, you get an additional 5% off your purchase. It is Amazon's attempt to lure customers away from brick-and-mortar retail stores during the holidays and letting them compare prices from their smartphones. I use eBay's version of a similar app, called RedLaser, but eBay has never incentivized me to use it by offering a discount!
\n
\nhttp:\/\/www.businessweek.com\/the_thread\/techbeat\/archives\/2011\/12\/price_check_amazon_app_takes_aim_at_brick-and-mortars.html<\/a>","replyPages":[{"page":0,"digests":[],"more":0}]},{"id":"47048316","dateCreated":"1322446512","smartDate":"Nov 27, 2011","userCreated":{"username":"ajkitzman","url":"https:\/\/www.wikispaces.com\/user\/view\/ajkitzman","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"},"monitored":false,"locked":false,"links":{"self":"https:\/\/mbaeconfall2011.wikispaces.com\/share\/view\/47048316"},"dateDigested":1532762626,"startDate":null,"sharedType":"discussion","title":"Penetration Pricing Strategy","description":"I enjoyed reading about the penetration pricing strategy on Spring offering iPhones. Being the holidays, I (well my husband) have noticed that a lot of the LCD TVs are extremely cheap. I wonder if this is an example of a penetration pricing strategy in the short-term.","replyPages":[{"page":0,"digests":[{"id":"47050252","body":"Thank you! I would agree; it does seem like penetration pricing. However, it may also be due to the fact that everyone else is lowering their tv prices or are offering price matching services.","dateCreated":"1322449539","smartDate":"Nov 27, 2011","userCreated":{"username":"cartersprunger","url":"https:\/\/www.wikispaces.com\/user\/view\/cartersprunger","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"}},{"id":"47171500","body":"My My Carter,
\nI am regularly impressed at your profound understanding of penetration pricing. The above example of LCD TV sales sounds like a very relavent application of penetration pricing. I will be taking you sample quiz soon!","dateCreated":"1322591899","smartDate":"Nov 29, 2011","userCreated":{"username":"dpkreitl","url":"https:\/\/www.wikispaces.com\/user\/view\/dpkreitl","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"}},{"id":"47577720","body":"I've read many analysts that have said that much of the current drop in TV pricing now is an attempt to move inventory. With penetration pricing in the past, the market was fairly saturated causing a steep drop in sales, since most that were going to buy a new TV already had. So retailers and manufacturers are using this holiday season to simply move inventory by enticing buyers to upgrade or add to their TV arsenals through razor-thin margins or even loss leaders.","dateCreated":"1323094232","smartDate":"Dec 5, 2011","userCreated":{"username":"JasonYoungBSU","url":"https:\/\/www.wikispaces.com\/user\/view\/JasonYoungBSU","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"}}],"more":0}]},{"id":"46237318","dateCreated":"1321277752","smartDate":"Nov 14, 2011","userCreated":{"username":"Hornbaker","url":"https:\/\/www.wikispaces.com\/user\/view\/Hornbaker","imageUrl":"https:\/\/www.wikispaces.com\/user\/pic\/1316446772\/Hornbaker-lg.jpg"},"monitored":false,"locked":false,"links":{"self":"https:\/\/mbaeconfall2011.wikispaces.com\/share\/view\/46237318"},"dateDigested":1532762626,"startDate":null,"sharedType":"discussion","title":"Profit Maximizing Markup","description":"This may be helpful:
\n
\nhttp:\/\/www.allbusiness.com\/government\/128223-1.html<\/a>","replyPages":[{"page":0,"digests":[],"more":0}]},{"id":"45280028","dateCreated":"1320004781","smartDate":"Oct 30, 2011","userCreated":{"username":"TChristofaro","url":"https:\/\/www.wikispaces.com\/user\/view\/TChristofaro","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"},"monitored":false,"locked":false,"links":{"self":"https:\/\/mbaeconfall2011.wikispaces.com\/share\/view\/45280028"},"dateDigested":1532762627,"startDate":null,"sharedType":"discussion","title":"Price matching article","description":"http:\/\/www.pcguide.com\/buy\/ven\/eval\/priceMatching-c.html<\/a>","replyPages":[{"page":0,"digests":[{"id":"45960914","body":"thank you!","dateCreated":"1320868528","smartDate":"Nov 9, 2011","userCreated":{"username":"cartersprunger","url":"https:\/\/www.wikispaces.com\/user\/view\/cartersprunger","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"}}],"more":0}]},{"id":"44215388","dateCreated":"1318548423","smartDate":"Oct 13, 2011","userCreated":{"username":"maysen1975","url":"https:\/\/www.wikispaces.com\/user\/view\/maysen1975","imageUrl":"https:\/\/www.wikispaces.com\/user\/pic\/1317587185\/maysen1975-lg.jpg"},"monitored":false,"locked":false,"links":{"self":"https:\/\/mbaeconfall2011.wikispaces.com\/share\/view\/44215388"},"dateDigested":1532762627,"startDate":null,"sharedType":"discussion","title":"Penetration Pricing","description":"I read your article regarding the cell phone and pricing for data packages. Seems like they are always changing the pricing. I upgraded to a smart phone earlier this year and literally the day before they did away with the small data package and made me purchase the unlimited one. Now verizon is making people go back to a specific size data package when they renew and no unlimited. It all comes down to what the rivals are doing, but it is still frustrating.","replyPages":[{"page":0,"digests":[],"more":0}]},{"id":"43896556","dateCreated":"1318105085","smartDate":"Oct 8, 2011","userCreated":{"username":"acrice","url":"https:\/\/www.wikispaces.com\/user\/view\/acrice","imageUrl":"https:\/\/www.wikispaces.com\/user\/pic\/1322505451\/acrice-lg.jpg"},"monitored":false,"locked":false,"links":{"self":"https:\/\/mbaeconfall2011.wikispaces.com\/share\/view\/43896556"},"dateDigested":1532762627,"startDate":null,"sharedType":"discussion","title":"Emerging Markets","description":"http:\/\/www.businessweek.com\/magazine\/this-buds-for-you-emerging-markets-09292011.html<\/a>
\n
\nThis Bud\u2019s for You, Emerging Markets
\n This article discusses plans for BUD to expand the Budweiser brand to Brazil. What pricing implications exist in this strategy to take the brand global?","replyPages":[{"page":0,"digests":[{"id":"44196526","body":"Thanks!","dateCreated":"1318532004","smartDate":"Oct 13, 2011","userCreated":{"username":"cartersprunger","url":"https:\/\/www.wikispaces.com\/user\/view\/cartersprunger","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"}}],"more":0}]}],"more":false},"comments":[]},"http":{"code":200,"status":"OK"},"redirectUrl":null,"javascript":null,"notices":{"warning":[],"error":[],"info":[],"success":[]}}