{"content":{"sharePage":{"page":0,"digests":[{"id":"47995822","dateCreated":"1323644497","smartDate":"Dec 11, 2011","userCreated":{"username":"bcnelson","url":"https:\/\/www.wikispaces.com\/user\/view\/bcnelson","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"},"monitored":false,"locked":false,"links":{"self":"https:\/\/mbaeconfall2011.wikispaces.com\/share\/view\/47995822"},"dateDigested":1532762619,"startDate":null,"sharedType":"discussion","title":"SUMMARY","description":"Coke and pepsi are age old competitors who combined, control 70% of the global market for soft drink beverages. Both firms have been accused of monopoly and predatory practices in many of the countries in which the operate. Coke and Pepsi maintain their positions in part because of barriers to entry for other firms. Costly logistics impair the ability of new firms to easily enter. Coke and pepsi sell through stores, convenience venues, restaurants, machines, and mass merchandisers.","replyPages":[{"page":0,"digests":[],"more":0}]},{"id":"47937134","dateCreated":"1323480634","smartDate":"Dec 9, 2011","userCreated":{"username":"Steve_Speece","url":"https:\/\/www.wikispaces.com\/user\/view\/Steve_Speece","imageUrl":"https:\/\/www.wikispaces.com\/user\/pic\/1316392514\/Steve_Speece-lg.jpg"},"monitored":false,"locked":false,"links":{"self":"https:\/\/mbaeconfall2011.wikispaces.com\/share\/view\/47937134"},"dateDigested":1532762619,"startDate":null,"sharedType":"discussion","title":"Summary (Pepsi\/Coke Duopoly)","description":"George relates the Visa\/Mastercard case with the soft drink industry. Coca-Cola and Pepsi have maintained a strong market share for quite some time. The author speculates that in some cases oligopolies may not conspire to maintain high prices, but instead tacitly cooperate in order to keep costs down.","replyPages":[{"page":0,"digests":[],"more":0}]},{"id":"47036250","dateCreated":"1322429713","smartDate":"Nov 27, 2011","userCreated":{"username":"kmwesterfiel","url":"https:\/\/www.wikispaces.com\/user\/view\/kmwesterfiel","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"},"monitored":false,"locked":false,"links":{"self":"https:\/\/mbaeconfall2011.wikispaces.com\/share\/view\/47036250"},"dateDigested":1532762620,"startDate":null,"sharedType":"discussion","title":"Scholarly articles - Consumer Lock-In","description":"Here's an article focused on consumer lock-in. Hope it helps!
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\nhttp:\/\/marketing.wharton.upenn.edu\/documents\/research\/The%20Intertemporal%20Dynamics%20of%20Consumer%20Lock-In.pdf<\/a>
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\nHere's another article from a business perspective discussing the advantages of customer lock-in.
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http:\/\/www1.ku-eichstaett.de\/WWF\/MKT\/lock-in\/04-SPTLH4.pdf<\/a>","replyPages":[{"page":0,"digests":[],"more":0}]},{"id":"45279900","dateCreated":"1320004562","smartDate":"Oct 30, 2011","userCreated":{"username":"TChristofaro","url":"https:\/\/www.wikispaces.com\/user\/view\/TChristofaro","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"},"monitored":false,"locked":false,"links":{"self":"https:\/\/mbaeconfall2011.wikispaces.com\/share\/view\/45279900"},"dateDigested":1532762620,"startDate":null,"sharedType":"discussion","title":"Mobile payments","description":"I wonder how secure mobile payments will be.","replyPages":[{"page":0,"digests":[{"id":"45737926","body":"I think its a work in progress and they will learn as they go. I am confident that 10-15 years from now, smart phones will eliminate plastic cards completely. I believe that technology will keep improving and eventually it will be almost impossible for someone to steal your credit card information. I am thinking something like a fingerprint identification will be used to identify the right person using smartphone.","dateCreated":"1320632780","smartDate":"Nov 6, 2011","userCreated":{"username":"valsakel","url":"https:\/\/www.wikispaces.com\/user\/view\/valsakel","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"}}],"more":0}]},{"id":"44838842","dateCreated":"1319428510","smartDate":"Oct 23, 2011","userCreated":{"username":"valsakel","url":"https:\/\/www.wikispaces.com\/user\/view\/valsakel","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"},"monitored":false,"locked":false,"links":{"self":"https:\/\/mbaeconfall2011.wikispaces.com\/share\/view\/44838842"},"dateDigested":1532762620,"startDate":null,"sharedType":"discussion","title":"ATM Lawsuit Against Visa, MasterCard","description":"http:\/\/seekingalpha.com\/article\/299330-atm-lawsuit-against-visa-mastercard-likely-to-benefit-competition<\/a>","replyPages":[{"page":0,"digests":[],"more":0}]}],"more":false},"comments":[]},"http":{"code":200,"status":"OK"},"redirectUrl":null,"javascript":null,"notices":{"warning":[],"error":[],"info":[],"success":[]}}